Indigenous Smoking TVC Campaign

Indigenous Smoking TVC Campaign

BushTV contributed to the development of a targeted television campaign addressing smoking within Indigenous communities, with a focus on pregnant women and men.

The campaign was designed to communicate health risks clearly while remaining culturally respectful and community-informed. It required careful framing to avoid shame-based messaging and instead encourage responsibility, protection of family and long-term well-being.

The work combined strategic messaging, culturally grounded storytelling and broadcast-level production to deliver a campaign that spoke directly to audience experience.