The TRACKS Framework
TRACKS provides a practical pathway for building storytelling, media and communications capability within your organisation.
The framework is designed to fit around everyday work and can be adapted to different programs, teams and community priorities.
TRACKS stands for:
T — Tell the Story
Recognising meaningful stories and understanding what makes them important.
R — Respect Culture
Following cultural protocols, seeking permissions and ensuring stories are shared the right way.
A — Audio & Visual Skills
Learning practical photography, video and interview skills using everyday devices and equipment.
C — Capture in Context
Documenting real work, activities, achievements and community outcomes as they happen.
K — Knowledge Sharing
Using stories to strengthen culture, community connections, learning and organisational impact.
S — Story Systems
Creating simple systems for collecting, storing, managing and sharing stories across the organisation.
How We Work
BushTV doesn’t simply produce content and leave.
We work alongside your organisation to build long-term capability.
Our approach includes:
• Practical, hands-on training sessions
• Learning through real projects and everyday work
• One-on-one mentoring and support
• Building confidence over time
• Identifying storytellers and champions within your team
• Supporting real communications outputs as you learn
• Developing systems that remain with the organisation
Every partnership is tailored to the needs of the organisation, community and workforce.
TRACKS Pathways
TRACKS can be adapted to different organisations, programs and community priorities.
Current pathways include:
TRACKS for Organisations
Building storytelling, media and communications capability within Aboriginal and Torres Strait Islander organisations.
TRACKS for Rangers
Embedding storytelling into caring for Country, environmental management and cultural knowledge sharing.
TRACKS Community Connectors
Training and supporting local storytellers to strengthen community connection, cultural knowledge, communication and wellbeing through storytelling.
What Organisations Gain
• Stronger media, storytelling and communications capability
• Practical photography, video and interview skills
• Increased staff confidence and leadership
• A steady flow of authentic content
• Better communication with community, partners and funders
• Stronger annual reports, websites and social media
• Greater visibility and recognition of achievements
• Improved evidence of impact for funding and reporting
• A growing library of stories, photos and video owned by your organisation
• Long-term systems that continue working well beyond the training
More Than Storytelling
TRACKS is also about strengthening organisational capacity.
The stories your team captures can support:
• Annual reports
• Grant applications
• Social media
• Newsletters
• Recruitment campaigns
• Website content
• Community engagement
• Advocacy and public relations
• Strategic communications
When organisations can clearly communicate their impact, opportunities often follow.
A Different Approach
Most media projects are short-term.
A crew arrives, captures content, delivers a video and leaves.
TRACKS is different.
It builds knowledge, confidence and capability within your own organisation.
The goal is simple:
Your team owns the skills.
Your organisation owns the stories.
Your community controls the narrative.
Start a Conversation
If your organisation would like to strengthen its storytelling, media and communications capability, we’d love to have a yarn.
Book a time
https://calendly.com/tom-bushtv/bushtv-partnership-yarn-1
Or contact me directly:
Tom Hearn
Founder, BushTV
tom@bushtv.com.au
