Partnership Levels
BushTV Communications Partnership Models for Indigenous Organisations
Many Aboriginal and Torres Strait Islander organisations are doing complex, high-impact work without a communications team.
You are delivering services. Managing compliance. Supporting community. Reporting to funders. Responding to crisis.
Communications often become reactive. Rushed. Or left sitting in someone’s inbox.
BushTV operates as your external communications partner.
We work alongside leadership to ensure your organisation is seen, understood and respected. Not through marketing noise, but through structured, culturally grounded storytelling.
We offer three levels of partnership depending on your capacity and need, which are below.
Choosing the Right Tier
Level 1 is for organisations that need clarity, structure and strong authored storytelling, while managing day-to-day publishing internally.
Level 2 is for organisations that need steady weekly delivery alongside senior strategic guidance. BushTV operates as your embedded communications partner.
Level 3 is for organisations seeking executive-level communications leadership, media positioning and board advisory without building a full in-house department.
As the tiers progress, time allocation increases, story volume increases, and strategic authority deepens.
If you are unsure which level is right, we can discuss your current capacity, growth stage and ambitions in a discovery call.
Book a discovery call with Tom Hearn
LEVEL 1
Communications Partner – Strategic Advisory
$6,000 per month
Up to 20 hours per month
Best suited to organisations that need clarity, structure and consistently authored storytelling, while managing day-to-day publishing internally.
BushTV operates as your senior strategic communications advisor and lead author.
Fortnightly
• Alignment yarn to review messaging, priorities and emerging issues
• Strategic guidance on current communications matters
Monthly Outputs
• Two strategic impact stories, written and publication-ready
• One major announcement or media statement draft
• One website content update provided in draft form
• Up to four social media posts drafted and captioned
• Messaging refinement aligned to funding and stakeholder priorities
• Leadership planning session, 90 minutes
Quarterly Outputs
• Communications planning session to map key priorities
• Narrative review to ensure consistency across programs and reporting
• Funding and stakeholder messaging alignment review
What Level 1 Delivers
• Clear narrative positioning
• Consistent, professionally authored content
• Strategic guidance without operational burden
• Structured thinking instead of reactive messaging
Level 1 strengthens your voice and sharpens your story, while your internal team manages publishing and day-to-day channel activity.
Defined monthly time allocation ensures focused senior-level input and sustainability.
To explore Partnership Level 1 availability, book a discovery call with Tom Hearn
LEVEL 2
Communications Partner – Embedded
$9,000 per month
Up to 32 hours per month
Best suited to organisations requiring steady communications delivery alongside senior strategic guidance.
BushTV operates as your embedded external communications team.
Leadership retains final authority. BushTV leads structured delivery and strategic alignment.
Weekly
• Website updates, including news, program pages and announcements
• Social media planning, drafting and publishing across agreed platforms
• Graphic design assets for digital use
• Internal newsletter drafting support
• Advisory access during working hours for messaging matters
• Monitoring of digital presence and alignment
Monthly Outputs
• Two to three strategic story assets, video or written
• External newsletter or eDM drafting and scheduling
• Website content development aligned to priorities
• One focused campaign stream or themed communications push
• Leadership planning session, 90 minutes
• Monthly communications review and alignment summary
• Media statement drafting as required
Quarterly Outputs
• One major feature story or mini documentary
• One program communications planning session
• Stakeholder messaging review
• Narrative alignment session to assess funding and reporting priorities
What Level 2 Adds Beyond Level 1
• Consistent weekly publishing and delivery
• Increased story volume
• Campaign execution support
• Graphic design and digital coordination
• Monthly review and alignment process
• Embedded operational partnership
Level 2 balances strategic thinking with active delivery.
It ensures your communications are not reactive, inconsistent or sitting in draft form due to a lack of capacity.
Defined monthly time allocation ensures depth, clarity and sustainability.
To explore Partnership Level 2 availability, book a discovery call with Tom Hearn
LEVEL 3
Communications Partner – Strategic Lead
$12,000 per month
Up to 45 hours per month
Best suited to organisations requiring senior communications leadership embedded at the executive level.
BushTV operates as your external Head of Communications.
Weekly
• Full oversight of website, social and digital platforms
• Social media drafting, publishing and engagement monitoring
• Executive messaging alignment and issue monitoring
• Campaign coordination across platforms
• Media and government messaging oversight
• Priority executive advisory access during working hours
Monthly Outputs
• Four to five strategic story assets, video or written
• One long-form leadership feature or in-depth profile
• Internal newsletter drafting and distribution
• External newsletter or eDM drafting and scheduling
• Ongoing website expansion and structural refinement
• One focused campaign stream delivered across platforms
• Executive or board briefing note on communications positioning
• Media statement development and review
• CEO speech, presentation or public messaging support
Quarterly Outputs
• One flagship documentary or major feature production
• Organisational narrative review and strategic repositioning session
• Crisis communications scenario planning framework
• Stakeholder and partnership messaging review
• Funding narrative refinement aligned to grant cycles
• Impact documentation package for board and funder reporting
Media Relations and National Positioning
• Proactive media strategy aligned to organisational priorities
• Identification of national and regional media opportunities
• Media pitching and relationship engagement where appropriate
• Opinion piece drafting and placement strategy
• Interview preparation and executive media coaching
• Strategic amplification through BushTV networks and aligned partners
Media outcomes are pursued strategically and cannot be guaranteed. Positioning, preparation and professional engagement are included.
Annual Outputs
• Half-day strategic communications retreat with the CEO and executive
• Full narrative audit and repositioning roadmap
• Annual campaign calendar and communications strategy document
• Brand consistency and digital presence review
What Level 3 Adds Beyond Level 2
• Increased story volume
• Monthly long-form leadership feature
• Campaign leadership authority
• Board-level communications advisory
• Crisis preparedness framework
• Funding narrative shaping
• Media strategy and national positioning
• Annual strategic reset
• Executive-level integration
Level 3 moves beyond delivery.
It embeds senior communications leadership and national positioning into your executive structure without building a full in-house department.
Defined monthly time allocation ensures focus, depth and sustainability.
To explore Partnership Level 3 availability, book a discovery call with Tom Hearn
Partnership Structure
Term
Partnerships are designed as long-term engagements. A 12-month term is recommended to build consistency, trust and measurable impact.
Shorter engagements may be considered where appropriate, but communications work best when it has rhythm and continuity.
Time and Scope
Each partnership includes a defined monthly allocation of senior strategic time.
If additional filming, travel or large-scale campaign work is required, it is scoped and agreed separately. This keeps expectations clear and protects quality.
Limited Partnerships
BushTV works with a small number of organisations at any one time.
This ensures depth, access and principal-level engagement.
Leadership and Accountability
All partnerships are led by Tom Hearn, MA Documentary, Principal Consultant and Strategic Lead.
Tom provides senior-level communications strategy, documentary direction and executive advisory support across all tiers. He authors major feature stories and oversees narrative positioning to ensure cultural integrity and governance alignment.
Where needed, junior support may assist with scheduling or technical tasks. Strategic thinking, authorship and direction remain at principal level.
This model ensures consistency, accountability and professional standards across all work.
Contact
If your organisation is ready to strengthen how it is seen and understood, we welcome a conversation.
Email tom@bushtv.com.au
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